In 1983 Greg LeMond (an American cyclist) won the UCI Road Race Championship, an individual event, but generally won by a rider in the strongest national team. At the time the Americans struggled to actually field a professional team.
The story goes that Greg turned up at the start of the race in his own car, took his bike off the roof, took off his jeans and rode down to the start; to win. When asked afterwards, how one man had beaten them, the puzzled teams of world superstars replied “How do you beat a man who doesn’t know the rules?”
The very same thing applies to IT Solutions and Services today. How do you win when you don’t know the rules? Cloud has torn-up the established rule book, existing definitions and domains have become blurred, distorted or no longer exist.