Another day late at the office… when you finish your long day at work, you jump on the train back home and start watching tonight’s match on your tablet. As the match goes on, you can see in real time all statistics, according to the preferences you select while watching. You receive an alert that a goal has been scored in another match and switch channels for a minute to see it. Such a nice performance deserves to be shared with your friends through your preferred social tool. It looks that one of them is at the stadium and has uploaded a video with all pre-match atmosphere.
Webcasting is becoming a common way to watch sports, news on economics and many other contents. All components are in the market for a revolution which is already happening around the treatment of video and metadata.
Although the media form is not new, technology has enabled the easy and affordable capture, edition and transmission of all sorts of video contents, anyone today can capture HD video with affordable devices, edit it easily and provide a basic access to all sorts of consumers through internet.
The merge with metadata and the evolutions of video patterns recognition is enabling a large amount of features for video based services. Broadcasters are sensible to this new world of possibilities, and are launching all sorts of services through as many channels as possible (internet TV, HbbTV, mobile devices, etc).
All these factors of video has opened the field of video based solutions to new actors: Telecom operators, large Internet platforms, small niche players on the internet… anyone with a certain customer reach can benefit for relatively affordable solutions to provide new services.
New challenges arise on the rights holding world, the traditional way of monetizing video contents together with advertising: it remains to be seen how major right holding entities will be able to manage the diffusion of contents through all platforms in this new scenario, and how the new actors will take their part of the cake.
IT Services providers need to be prepared to play their new role in this new ecosystem, adapting their traditional business to the new context, and building new offerings that can become competitive.
Posted in Strategy & Innovation, Technology, Trends