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Social Networks at the heart of New Media
Rafa Nadal tweets his sensations prior to a tennis match at Wimbledon. Usain Bolt congrats Michael Phelps via tweeter after an amazing performance. We all follow news and events over Social Networks.
The generalization of Social Media tools (blogs, wikis, Social Networks, etc) establishes a new context for information on which anyone with an internet connection can easily generate contents available for the entire planet, and in many occasions play the role of a “journalist”. The most relevant example was the events of the 2011 “Arab spring”, which were largely communicated to the world via Social Media before the professional journalists could reach the actual sites of the events.
Further than that, information is distributed at an enormous speed, and the traditional “scoops” that were an important asset for press agencies, are now challenged by individuals that can tweet in a few seconds from any location.
Contents from different sources can be easily linked together easily disseminating the actual ownership of the contents and making extremely complex managing rights over information. Social Networks enable quick and broad contents propagation through social bookmarking, or even viral advertising.
I was recently invited to participate in a workshop on technology and the future of Media with some of the major News Press Agencies and some international News Papers, dealing precisely with Social Media issues.
There is a unique opportunity for media companies to find a new role in this ecosystem, integrating information from social channels to enhance their brand recognition while adding their credibility stamp. Technology services providers will support them enabling the technologies required for that: Social Network Analysis provides means to extract information from Social Media; Big Data Analytics provide means to isolate valuable contents from the vast quantities of social network to be analyzed.
In a recent pilot run by the Atos Scientific Community, we were able to correlate social networks contents with the most relevant moments of a live event. We realized how audience reactions are not always necessarily following the expected highlights: viewers can react to very different moments of a show. That can vary geographically, or for a given range of ages.
In fact, social networks can provide insight that is useful for personalization, video enrichment and advertising. Consolidating this information with the structured metadata, such as the results information Atos is managing for the Olympics, will open a wide range of opportunities to enrich the fan experience through any information channels.
Picture Social Networks by InternetGuru4uTweet
Jordi Cuartero is Chief Technology Officer at Atos Olympics and Major Events, and member of the Atos Scientific Community. As an IT professional since 1996, he joint Atos in France in 1998, developing most of his activity as IT Architect in the banking and transport sectors. In 2002, Jordi joint Major Events, since then he has been involved in all Olympic projects since Salt Lake City 2002. He has also participated in other large events such as UN summits or World Expo. In his current role as CTO, he is in charge of defining the solutions strategy, focusing on innovation, while ensuring at the same time that the solutions are delivered properly in all projects. Jordi is Telecom Engineer from Politècnica de Barcelona and holds a Master in Computer Science by Paris Telecom.