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Economy of Internet Applications
After shared usage of systems (full use of capacity) and applications (multi-tenancy) the next challenge seems to be cross sector usage.
For sure different business will have different applications and data, but most companies don’t use the entire value of their data. The core is well structured and extensively used. Driven by the success of mobile devices and new systems handling the context data (like CBP) a lot of ‘derived’ data beside the core data is created that is might be of value for other business. In case this derived data is used transparent for consumer interests and other business interests it is of great value for both.
But be careful about the user data privacy and keep the consumers informed about the value of the data collected!Tweet