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The need for Social Collaboration in the classroom

Back in January, I presented a keynote at the BETT Conference in London. Presenting to a full room of higher education decision makers, I explained my thoughts on the future of education and technology. During the question and answer session, one area which attracted special interest was our social collaboration offering and its value in the classroom. I personally believe this type of communication flow is the only way forward for educational establishments, and here is why.

Atos - the need for Social Collaboration in the classroomTo start with my kids – our kids – do not use email anymore. They use tools such as Facebook, where they ‘post’ messages which depending on privacy settings can be visible to anyone. The principle is that information is just in one place and you don’t have to send it endlessly to all kinds of people who may not even be interested, information is becoming even more available.

Now the same principle applies in our office in Atos. We use our own social collaboration tool– called “blueKiwi” – and we ‘post’ messages instead of emailing. More information on our BlueKiwi application can be found here, but fundamentally it’s much more than a fun networking application. It improves our collaboration across borders, it stimulates working in communities with a clear business purpose, and it allows us to share knowledge more effectively and find experts easily.

Of course it is a gradual process but email usage is decreasing. Whilst social collaboration and the benefits are being welcomed in our company network, externally in the education space some people find it hard to comprehend as it really evolves the traditional landscape into something new. ‘An educational establishment simply cannot function without email’ they claimed!

The difference between social collaboration platforms, such as blueKiwi compared to Facebook is that you can keep your information in a corporate environment and it is not in the public domain but within security boundaries set by your individual establishment– a very important issue once you start ‘posting’ confidential information that would otherwise be sent by email.

And interestingly this also applies in the classroom. I originally assumed kids want to integrate the use of social media with their class – and they do! – But they do not want school to be mixed up by their private life. In other words they do not want to talk about the newest video on YouTube or their weekend plans with their teachers. So the trick is to use Facebook-like apps in class but not let them use Facebook itself. There is a personal/school life balance that should be protected.

This brings me to last point of the integration of full school systems onto a social collaboration platform. You can imagine that having your entire educational establishment connected via a single platform can be seen as a digital working place as we used to know it. Once integrated with programs such as PowerPoint, Excel etc. the user then access all the programs they require from a single platform, with added capabilities to communicate easily across platforms and within their network.

And if the whole class is digitally accessible via their own phone/tablet/laptop, why the need to get up early out of bed and sit in a cold classroom instead staying in bed and following lectures? “From the bricks to the clicks” but we keep that for a next time.

If you missed my keynote at BETT show, please watch it here.

I will also be presenting an external webinar on social collaboration 14th May, if you would like to join please email me and I will send over an invitation.


Categories: CIO Agenda, Markets, Solutions, Technology
Kay Hooghoudt

Kay joined Atos in 2007 as Account Director for Education in the Netherlands. Since 2011 he has broadened his role as Head of Global Strategy & Business Development Education & Public Administration.Kay has a clear vision on Technology in the public sector, in particular in Education. Amongst others he has introduced the Olympic Games as a unique business case in Higher Education including visiting in 2010 Vancouver , Canada with Executive Board members during the Winter Games and also in a recent pre-Olympic Visit to London 2012.He has designed a new clear strategy and position for Atos in Education and positioned a vast network at Boardroom level. Developing strategies for Executives how to use Technology enabling them to withstand challenges they face in present fast moving world. He believes in new Technology like Cloud that can connect The New Generation , giving an answer to consumerization, globalization, cost pressure and profiling Universities, Business Schools and K12.Kay has a long track record in Government Services, with over 15 years in senior management positions. He has a vast experience in developing national and international strategies and sharing best-practices in implementing (EU) policies.Kay (1962) is father of 4 kids and is living in Leiden, the Netherlands. He has his educational background in International Law (LLM) and Anthropology at the University of Leiden.