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Apple – Is the honeymoon finally over?
Since the Messiah <ahem> Steve Jobs returned to Apple in 1997, the company hasn’t really put a foot wrong, moving from an over-the-hill acquisition target to getting a higher market valuation than Microsoft.
But Wait … There are a lot of people publically musing on the iPhone4 release debacle. Apple’s suggestion that the poor aerial performance is an operator error (for holding it left handed !), beggars belief. The latest press-release is now blaming part of the problem on the algorithm they have used to represent signal strength (though they do repeat the “It’s how you hold it” line again).
This gives the appearance of a company so self-obsessed and convinced of their own inherent coolness that they are sleepwalking into PR suicide – blaming customers. There are parallels with Microsoft’s long running denial that viruses and spam were the user’s problem and a side effect of their “Freedom”. It took years for Microsoft to cotton-on to the fact that they were losing hordes of customers to Apple, and they’ve pretty much been in catch-up for most the last decade – and they are getting there, though the brief aberration of Vista still needs to be buried in history.
It remains to be seen what Apple are going to do – they should be thankful that BP are keeping them off the front pages for now.
I understand from TechWatch that there is to be a press conference today on the ongoing aerial issue (and I think the article means a re-call would cost in the order of $1.5billion)
I think Apple have “Interesting Times” ahead.